The lead you paid for came in at . Who answered it?

Tetrad installs a system that logs every inquiry and writes the first reply while you’re on a job. Then it waits. Nothing goes to a customer until you approve it.

Run the Product Check8 questions, about 2 minutes.
or book the $297 Revenue Leakage Review

Early-stage: Tetrad is taking its first implementation clients at reduced scope.

No. 0418New

Roof inspection request

Received
Sat 19:41 · Website form
From
Dana, Sunbury
Logged to
Leads sheet
Next
Draft a reply

“Need a roof inspection after last night’s storm. Can someone come this week?”

No. 0418-RWaiting on you

First reply, drafted

Thanks for reaching out. We can help. Could you send your address and a few photos of the damage so we can get the right estimator out?

Held for youNot sent
Example. The business, names and job are made up. The layout is what the system produces.

Firms that answered a web lead within an hour were about seven times as likely to qualify it.1 Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011. Read the source

Harvard Business Review, March 2011.

The estimate request that comes in at 6:40pm while you’re on a roof doesn’t need a call center. It needs to be written down, answered with a sensible first reply, and put in front of you before it goes cold.

That’s the whole job of Lead Recovery. You still decide what goes out.

Each one is set up inside the email, forms and sheets you already use.

What we install.

  1. Lead Recovery

    Every inquiry from your inbox, website form or Meta lead ads is logged, gets a drafted first reply held for your approval, and gets flagged if nobody follows up.

    How Lead Recovery works

    Gmail · Outlook · website forms · Meta lead ads

  2. Office Knowledge Base

    Your SOPs, pricing notes and past answers turned into a private reference your office can ask, with the source document named on every answer.

    How the knowledge base works

  3. Owner view

    One morning sheet that says what came in, what’s waiting on you and what’s gone quiet.

    How an install runs

    Every morning,

Times and names are illustrative.

An example Saturday.

Example day

Lead No. 0418
  1. Sat 19:41

    Website form arrives.

    “Roof inspection after the storm.”

  2. Sat 19:41

    Logged to the leads sheet with source and time.

  3. Sat 19:43

    First reply drafted and held.

    HeldNot sent
  4. Mon 07:00

    Owner sheet lists it under “Waiting on you.”

  5. Mon 07:12

    You: Read it, fix one line, approve.

    It sends from your own email.

  6. Wed 07:00

    No reply from the homeowner, so it’s back on the sheet as “Follow-up due.”

Example. The counts are illustrative.

Who should talk to us now.

A good fit

  • Yes: An owner-led service business where one job is worth real money.
  • Yes: Work arrives in more than one place: the inbox, website forms, texts, a shared sheet.
  • Yes: Follow-up depends on one busy person remembering.
  • Yes: You want one thing working properly before anything else.

Not a fit

  • No: Businesses that want customer messages sent with no human check.
  • No: Regulated advice.
  • No: Spending money without a person signing off.
  • No: Teams with no one who owns the inbox.

  1. Roofing

    Storm and leak calls, inspection requests, and estimates that never got a second follow-up.

  2. Landscaping

    Spring estimate backlog, patio and drainage quotes, and maintenance renewals.

Before we install it for you, we run it ourselves.

Tetrad Command is the console behind our own businesses. It reads; it doesn’t act. Money, work in flight, site health and anything that’s gone quiet show up in one place, and anything that needs a decision goes to a person.

Seven businesses used to mean seven dashboards every morning. Now it’s one screen, and it runs unattended.

Straight about it: this is our own system, not a client engagement. When the first install has results worth showing, they replace this section.

Who installs it.

Illustrated portrait of Tyler Thompson

From Tyler Thompson

Tyler Thompson is a software developer in Galena, Ohio who builds mobile and operations software full-time and runs the systems behind his own small businesses the rest of the week. Those are a drafting business, an account-recovery planning service for people locked out of their email, and the lead pipelines that feed both. Tetrad exists because the same three failures kept showing up in every one of them: work arriving in too many places, follow-up depending on somebody remembering, and the owner acting as the company’s only index.

Tyler ThompsonFounder, Tetrad Systems

support@tetrad.systemsTalk to Tyler directly

Start with the leads you’re already paying for.

The Product Check takes about two minutes and tells you whether Lead Recovery, an office knowledge base, or neither is the right first step.

Run the Product Checkor book the $297 Revenue Leakage Review

After you click

  • Your result shows on screen. No email needed.
  • If it’s a fit, the next step is the $297 review.
  • If it isn’t, the result says so.